Updates on N.I.F.T.Y. Marketing Posts
Time for an update on some of the previous N.I.F.T.Y. marketing posts:
Responsibility Project
Liberty Mutual scored a big name production house to produce its most recent Web shorts. George Clooney’s Smoke House released the 15 minute film, “Tony”, about a father trying to find his son’s lost teddy bear, in time for Father’s Day. View the film here: http://www.responsibilityproject.com/films/landing/tony/.
Harrah’s Total Rewards
Accolades for Harrah’s ability to mine data for meaningful customer insights continue. Here’s a recent article from Computer Week: http://www.lasvegassun.com/news/2009/jun/22/harrahs-thinks-it-can-gain-online-gambling/
Harrah’s also recently jumped into the online gambling industry, creating a subsidiary in Montreal to circumvent US online gambling laws. With its deep database of Total Rewards members across the globe, look for the company to make significant inroads quickly in this space. Read more here: http://www.lasvegassun.com/news/2009/jun/22/harrahs-thinks-it-can-gain-online-gambling/
